Triangle-shaped tortilla chips that can leave dust on your hands. We’re betting this sentence will immediately bring one particular company to mind in 99 percent of people. Why did Doritos change their logo?
That’s brand recognition
Okay, we’re cheating just a bit since you’ve already read the name. Of of course, we’re talking about the “little golden things,” the famous Doritos brand. This article will explore precisely what makes Doritos work, by digging into the brand’s logo.
We’ll also look at evidence of the connection between Dorito and its intended audience through a look at what transpired when a rebranding idea became a hit.
The story goes on to say that around 1964, an cafe located in California’s Disneyland prepared leftover dough tortillas and served them with a variety of spices. Like the other contemporary Disney Marvel character, the hero has an epic story of his origin. So, the famous tortilla chip brand was born.
From these seemingly accidental beginnings The brand has grown throughout the years to grow into one of the most well-known brand names for snack foods that are instantly recognized all over the world.
The brand, in its current version is a multi-faceted social media giant with sophisticated ads that are always on the cutting edge, confirming the idea that Doritos represent an extreme, lively life by promoting the slogan “for the daring.”
But it’s only the Doritos in a bag I mean, isn’t it?
How did the marketing team and gals of Pepsico associate the Doritos brand name to a lively, relaxed life style? Let’s examine the Doritos logo’s evolution as one aspect of its brand identity.